REMINISCENT (PROCTER & GAMBLE)


In Spring ‘23, I worked as a Digital Design Co-op for Procter & Gamble Beauty Care. While most of my work is confidential, I created and pitched a passion project during my time there which involved Design Research, UIUX Design, Branding, and more. See some of the process below!
OBJECTIVE
Design a brand and its digital commerce platform that sells nich regional nostalgic scents from around the world. Define the brand, execute research, build the interface, and create a physical product prototype.
HERE’S WHAT PEOPLE ARE THINKING ABOUT MEMORY...


RESEARCH






LET’S ASK THE EXPERTS...


HOW DO YOU REPRESENT SCENT VISUALLY?





BRANDING





(The above image is hypothetical and not a currently existing product owned by Procter & Gamble)
MAKING THE PHYSICAL BOTTLE








LOW FIDELITY PROTOTYPING
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USER JOURNEY MAP
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USER INTERFACE ITERATIONS












FIGMA PROTOTYPING

PROTOTYPE VIDEO
FINAL ITERATION FRAMES








WHAT IS THE FUTURE OF SCENT?






