REMINISCENT
PROCTER & GAMBLE 2023
In 2023, I was a Digital Design Co-op for Procter & Gamble Beauty Care. While most of my work is confidential, I created and pitched a passion project during my time there which involved Design Research, UIUX Design, Branding, and more. Fellow Industrial Design Co-op Alex Ernsell hopped on this project to create the physical prototype. Full deck available upon request. Disclaimer: this was a creative hypothetical pitch to P&G Beauty, *NOT* an existing product.OBJECTIVE
Design a brand and its digital commerce platform that sells niche regional nostalgic scents from around the world. Define the brand, execute research, build the interface, and create a physical product prototype. Reminiscent is a hypothetical digital commerce sub-brand of P&G focused on delivering nostalgic niche regional scents that can be added to any P&G product to enhance user experience.
LANDSCAPE ASSESSMENT
Here’s what people are thinking about memory...SKETCHING (“IF I COULD BOTTLE A SCENT...”)
USER PERSONAS
Defining the two target user groups for reminiscent: those who want to reminisce and those who want to discover!
TREND ANALYTICS
The “buzz” level of categories concerning scent, personalization, throwback feelings, and moods are at an all-time high. I studied how other companies incorporate sensory experiences into their commercial products.
RESEARCH
WRONG ANSWER...OR WRONG QUESTION?
I wrote and distributed a survey to gather information and experiences from Immigrants about nostalgic scents. The first time I did this, I wasn’t getting accurate answers. Instead I got vague responses that were almost there, but not exactly what I wanted. I learnt that I had to rewrite my questions and give adequate framing to get the answers I wanted from my survey respondents (which I knew they had all along, but couldn’t get to!) What an interesting experience in human interaction.HOW DO YOU REPRESENT SCENT VISUALLY?
Some people can smell color! Trend research on synesthesia (Myriad) studies popular associations between certain scents and places and their corresponding colors, allowing us to stylize each custom scent in the Reminiscent brand with their representative color gradient.