REMINISCENT (PROCTER & GAMBLE)



In Spring ‘23, I worked as a Digital Design Co-op for Procter & Gamble Beauty Care. While most of my work is confidential, I created and pitched a passion project during my time there which involved Design Research, UIUX Design, Branding, and more. See some of the process below!

OBJECTIVE

Design a brand and its digital commerce platform that sells nich regional nostalgic scents from around the world. Define the brand, execute research, build the interface, and create a physical product prototype.



HERE’S WHAT PEOPLE ARE THINKING ABOUT MEMORY...





RESEARCH







LET’S ASK THE EXPERTS...




HOW DO YOU REPRESENT SCENT VISUALLY?





BRANDING







(The above image is hypothetical and not a currently existing product owned by Procter & Gamble)


MAKING THE PHYSICAL BOTTLE






LOW FIDELITY PROTOTYPING



USER JOURNEY MAP



USER INTERFACE ITERATIONS



FIGMA PROTOTYPING





PROTOTYPE VIDEO


FINAL ITERATION FRAMES





WHAT IS THE FUTURE OF SCENT?