BACKROOM: A POLITICAL SATIRE PUBLICATION





OBJECTIVE

Develop a publication brand identity and a wordmark that appropriately communicates the publication’s purpose. My publication, Backroom, is an informative yet comedic political satire publication that covers current events from across the globe.


MADLIB WRITING

By characterizing this political satire publication’s identity through language, I was able to ideate on potential wordmark design decisions that reflected the qualities of what I wanted Backroom to be.



SKETCHING


LEADING CONCEPTS




Deconstructing political science





Uncover the truth

Comedic: off the baseline;
across the page





Shed light on high-brow politics

Subvert in a subtle way





Hyperbole; stretch the truth



WORDMARK PROCESS





HOW DOES A PUBLICATION STAY CONSISTENT?

After finalizing the wordmark, I began developing the content of the publication and creating a standardized visual language and grid system. It’s important for publications to have structural systems in place so that different designers can work on various issues while maintaining the cohesiveness of the publication’s identity. (This is especially the case in a crazy satire publication like Backroom because of the experimental and rambunctious methods of communicating the satirical content!)


VISUAL LANGUAGE SHEET


Backroom’s dimensions are small and compact on purpose—I wanted the physical copy to feel sleek and almost secretive, like you’re sneaking shocking information out of the backroom!

PHYSICAL EXPERIMENTATION

Backroom is not formal or rigid, so why should its design be? Embracing the exaggerated nature of political satire and the hyperbolic Backroom wordmark, I experimented in waggish ways. Some spreads called for physical layering and manipulation, while some called for some photoshop fun. Through all this experimentation however, I wanted my visuals to communicate the facts, while diverting expectations.




DIGITAL EXPERIMENTATION

I wanted to go far past the limits of what I know design to be through color and typography experimentation and image alteration. But I’ve found that even when my design method entails “going crazy”, I need to create some structure to avoid getting lost in my own process. I worked in short sprint sections, allocating a small goal per session. For example, “in the next 30 minute block, I will design a cover concept using typography inversion”




(ADDITIONAL PROCESS EXPLORATIONS)




BACKROOM








NEXT STEPS 

Pssst....Backroom is so far from finished. I can’t wait to continue exploring its bold and demanding design. I see it turning into a digital format, potentially with AR or VR to give an immersive experience that allows you to fully immerse in the satire and humor while educating yourself. Check back in the future to see what’s happening!